Ep #80: Food Blogger Business Strategies with Casey Benedict

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There’s a lot of moving pieces going on for creative entrepreneurs, and sometimes it can be a bit much. It can be even more difficult once you add in the monetization of your blog. That’s why I invited Casey Benedict to join me today on the podcast to talk about Food Blogger Business Strategies. If you’re into the business side of blogging, check out my post on the 3 Revenue Models for Food Bloggers. You may also want to listen to Christine Pittman talk about her super organized approach to preparing blog posts!

Casey Benedict of Kitchen PLAY on the Chopped Podcast Episode 80 is talking about Food Blogger Business Strategies

Today’s guest, Casey Benedict, of Kitchen-Play and Eat, Write Retreat (see link below), is talking about Food Blogger Business Strategies. Managing the creative side of the work you do is one thing, but learning how to turn that into a thriving business? That’s another story altogether!

One thing I’m learning is that being a creative entrepreneur is a lot about mindset. You have to have the right mindset to deal with making money. We talked about that before (see link below for that episode). Casey talks, also, about the importance of having an entrepreneurial mindset, in other words, learning to be a leader instead of the person who has to do it all.

Sometimes we have to learn to tell other people how we want it done and then delegate and empower them to do it. That’s not always easy, but with a little bit of time, it makes “doing the work” a much more palatable process.

In order to be successful, you have to be willing to focus on food blogger business strategies, to help you take your hard work to the next level. That might mean participating in a master mind session, as Casey describes, or going to conferences, or reaching out and networking with others.

Our goal at ChoppedCon is to help you be your best. We hope this interview with Casey on Food Blogger Business Strategies is helpful to the important work you’re doing every day!

Now, go forth and Be Your Best You!

Here are some of our favorite quotes from today’s episode:

Food bloggers are really connecting with their audience in a great way Click To Tweet Meandering and reacting to the environment around you is so important! #choppedcon Click To Tweet If we can combine the 'What's keeping you stuck?' with 'Here's the plan of attack', magic can happen. #choppedcon Click To Tweet We have the answers already, but a lot of the times they're buried. #choppedcon Click To Tweet What do you have to believe to be the person you need to be to get this done. #choppedcon Click To Tweet The prize is, how can you help other people. #choppedcon Click To Tweet If we're going to be entrepreneurs, we need to switch our mindset to...we're in it to hire other people. #choppedcon Click To Tweet I'm aways excited about the possibility of empowering other people. #choppedcon Click To Tweet

Featured Content – Food Blogger Business Strategies

Here are some of the highlights of my discussion with Casey, where we discuss:

  • Why Casey started Kitchen-Play
  • How Casey has worked to help bloggers create a sense of professionalism about the work they do
  • Casey talks about the Master Mind groups she’s been involved in
  • We talk about building an email list
  • We talk about fear and how it can hold you back
  • We talk about validation when you’re working for yourself
  • We talk about the service-oriented nature of blogging
  • We talk about the tendency to get our value from the feeling of being busy
  • Casey says we should ask, “how is this serving me?”
  • Casey shares the difference between a free lancer and an entrepreneur
  • Casey also shares about the difference between managers and leaders
  • We talk about the importance of delegation and Marly shares about how she’s now working with her husband to do food photography
  • Casey shares about the importance of hiring people, even housekeepers, to learn how to delegate and lead
  • We talk about the transition from doing everything yourself to learning to delegating

Show Notes

This episode includes references to some resources you might find interesting. Here they are:

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Thanks so much for listening to today’s podcast. I hope you found it informative and helpful to the work you do every day. Make sure you don’t miss out on any of the Chopped Podcast episodes by heading on over to iTunes to subscribe to the Chopped Podcast. While you’re there, provide a review and rating is a great way to help other podcast listeners find it too! That’s it for today’s podcast. As always, thanks so much for joining in the discussion!

Posted in Food Blog Resources, Food Blogging, Podcast