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Having a food blog with lots and lots of traffic sounds like a dream, doesn’t it? But what if I told you there’s something that might even be better? Today, I’m talking with Sherrie Castellano about Building Engaged Audiences and why that might actually be better than tons of traffic. If you think food blogging is the bee’s knees and you want to learn more about making it your business, listen to my discussion with Casey Benedict on Food Blog Business Strategies. Or you might want to listen in on my chat with Ali Ebright on Food Blogging Inspiration.

Building Engaged Audiences with Sherrie Costellano

What are the ways you can create an engaged audience? We hear the value of this — building engaged audiences — all the time! Today’s guest, Sherrie Castellano, talks about why she feels following your authentic voice can be a part of building engaged audiences.

We also talk about the value that an engaged audience brings. Sherrie describes how an engaged audience may be even better than having large volumes of traffic. And it certainly creates a passionate foundation from which you can build a larger audience.

One of our goals at the Chopped Podcast is to help you feel inspired by the work you’re doing. Food blogging can be hard and isolating, and we aim to make all that better. And fun! We hope today’s show about Building Engaged Audiences becomes part of the value you bring to your work each and every day.

Featured Content – Building Engaged Audiences

There are some high notes of my chat with Sherrie on Building Engaged Audiences. Here are some of the best parts:

  • How Sherrie started her blog
  • Why feeling fulfilled is important
  • How Sherrie’s experience working with special needs kids played a part in the type of food blog she developed
  • We talk about Imposter Syndrome
  • Sherrie talks about her hesitancy to include ads on her site
  • We talk about Sherrie’s Pie Chart of revenue
  • Sherrie describes a side business she created hosting regular, local dinners
  • Her favorite app is her FitBit
  • Why traffic doesn’t matter as much today as it used to
  • How building engaged audiences can have a big impact for food bloggers

Show Notes

This episode on Building Engaged Audiences mentions resources you’ll want to check out:

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Thanks so much for listening to today’s podcast. I hope you found it informative and helpful to the work you do every day. Make sure you don’t miss out on any of the Chopped Podcast episodes by heading on over to iTunes to subscribe to the Chopped Podcast. While you’re there, provide a review and rating is a great way to help other podcast listeners find it too! That’s it for today’s podcast. As always, thanks so much for joining in the discussion!

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