It’s important with such a demanding job to create a passion for the work you’re doing. Today I’m talking with Laurie Buckle of Cook-it Media on building your food blogger brand, to help keep that passion front and center in everything you do. If you’re into meaningful discussions with passionate, creative people, you will love my chat with Jessica Merchant about Maintaining Passion for Your Food Blog. Also, we’ve added some handy categories, so you can check in on any one of the passionate, creative discussions with Cara Ansis on our FriChats series.
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Laurie Buckle: Building Your Food Blogger Brand
Today we’re sharing an expert interview with Laurie Buckle of Cook-It Media. Branding could cover an entire host of topics, but today we’re talking specifically about branding and positioning statements.
If you remember back in when I talked with Meggan Hill on the podcast (see link below), Meggan talked about working with a branding firm that really helped her fine-tune and hone in on her mission statement. Meggan told me how she reads that positioning statement every day to help her stay focused. I was so inspired to hear that!
Guess what? That branding expert she worked with? It was Laurie from CookIT Media. That’s just one reason I’m so excited to have Laurie on the show, to talk about branding and positioning statements for food bloggers.
There are so many reasons why having your branding down is important. One is from your site perspective: being able to grow your site and your audience. Another is from your personal perspective: understanding your own skills and what you bring to the table.
I’ve been thinking about branding a lot lately, about how branding can be important, especially when you start spending money, hiring people to help you grow your blog. For example, if you have a vision for your site to move in a certain direction, and you spend money to hire someone to help you, don’t you want to make sure that money is well-spent? That you feel confident this investment is moving your site/your brand in the direction you want to go?
I heard Meggan Hill talk about her work with Cook-It Media and how they helped her create a position statement. Meggan talked about how she reads that position statement every day to help her stay on point.
I think that’s such a great idea, because I feel like, especially in today’s world, it’s easy to be tossed around like a pinball.
You know what I mean?
My passions can easily get diverted from one area to another and then when I sit down at my desk to get to work, I’m a mess. Now, for me, my planner is a big part of keeping me on track. I just started using the Action Day Planner and so far I’m really liking it!
But there has to be more to it than crossing off your list of to-dos. There has to be a sense of purpose and mission!
Laurie shares from a position of expertise about ways we can better understand our purpose and let that purpose serve us and our audience. I think the more we can stay focused and true to that brand, the more successful we can be in the work we’re doing.
I loved this conversation with Laurie, and I think you will too. Let’s get straight to it. Here’s today’s feature interview with Laurie Buckle on Building Your Food Blogger Brand!
This episode on Building Your Food Blogger Brand with Laurie Buckle, includes information you’ll want to check out:
- Connect with Laurie Buckle at Cook-It Media
- Say thanks to our guest today with a shout-out on: Instagram or Twitter
- Related Post: Listen to Gaby Dalkin share about Recipe Development for Food Bloggers
- Connect with Chopped Academy Online: Instagram | Twitter
- Related Post: Listen to Meggan Hill talk about Finding Your Mission
- Connect with Marly: Namely Marly | Instagram | Twitter
- Today’s post production, music, graphic art & sound design by Shawn Beelman
- Subscribe below to be the first to hear about future Chopped Podcast episodes and get some awesome tips on food blogging. You can subscribe at the bottom of this page. You’ll be glad you did!
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