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Today’s guests are Lacey and Dustin Baier of the site A Sweet Pea Chef and we’re talking about building your blog after the pivot. You know that point where you think you want to quit and then you return with renewed passion? That’s what we’re talking about and the ways you can build and grow from that point forward. If you’re like me and you love chats about food blogging, check out my discussion with Kelly Senyei of Just a Taste on the How-To’s of Food Blogging! You may also want to check out my post on the Best Ways to Monetize a Food Blog!
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After the Pivot
Today I’m so glad to have Lacey and Dustin Buyer on the show. Their food blog, a Sweet Pea Chef (see link below) is a story full of twists and turns. At one point they wondered if they should change the name. You know, rebrand. Haven’t we all thought that at one time or another?
I know I have!
But finally, they accepted their name, mostly because of the SEO juice they had already built with it.
At another point they felt discouraged and actually quit. They stopped blogging, but the site was still getting traffic, and as a result, they were still making some ad revenue from it. That means, they were bringing in some money from the blog, even after they quit.
And then their passion was reborn and now they are earning enough that Dustin quit his job and they are now both working on the blog full-time and bringing in six figures. How’s that for a story with a lot of twists and turns and yet still a happy ending!
I love that Dustin shares regularly about their journey of food blogging through a series of income reports and behind the scenes kinds of posts on the blog. It has been really interesting to follow along with the things that have worked for them over the years.
We talk a lot about the struggles of working it all out and how they found the right mixture of technology, business, and artistry to make their food blog sing!
There’s something about hearing a successful couple talk about their struggles that helps you realize, we all experience the same. It’s so easy to look at others and think they have it all together. But we all struggle sometimes. This is a pick-yourself-up-by-your-bootstraps kind of episode.
The Food Blog Funk
Food blogging can be a big heap of discouragement if you’re not careful. I hope you learn from Dustin and Lacey, that, in the words of R.E.M, everybody hurts…sometimes. When you feel down, it’s ok to take a break. Sometimes when I feel overly discouraged, I imagine my inner child ready to throw a full-blown temper tantrum. That can mean dangerous things for my jeans. Because, my inner child temper tantrums usually involve a spoon, a jar of peanut butter, and chocolate chips.
But the more we can be mindful about the work we’re doing and aware of our own abilities, the better we’ll be prepared for these difficult times. I like how Lacey, after the pivot, decided to stay focused on the work she loved, rather than trying to do it all. Also, notice that Dustin works in a very complementary manner. Together, they achieve a lot!
If you’re needing some motivation to get out of a food blogging funk, this episode will deliver! I love it and I think you will too.
So let’s get straight to it. Here’s today’s feature interview with Lacey and Dustin Buyer of A Sweet Pea Chef, talking about their life after the pivot!
This episode on After the Pivot with Lacey and Dustin Baier, includes information you’ll want to check out:
- Connect with Lacey and Dustin on A Sweet Pea Chef
- Say thanks to our guest today with a shout-out on: Instagram or Twitter
- Related Post: Listen to Lindsay and Bjork Ostrom talk about 1% Infinity Improvement
- Connect with Chopped Academy Online: Instagram | Twitter
- Related Post: Listen to Marly on the Big Leap for Food Blogger
- Connect with Marly: Namely Marly | Instagram | Twitter
- Today’s post production, music, graphic art & sound design by Shawn Beelman
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