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Food bloggers understand the power of Pinterest in generating traffic. What’s really great is when you provide yourself with the tools to make that happen in a planned process. That’s why I’m talking with Melissa Megginson about how to master Pinterest scheduling.
Finding a tool like TailWind (see link below) was a game changer for me. I had no idea how people were able to schedule their pins so consistently over the months, but that was before I learned about scheduling tools. Before I was doing it all manually. However, now I use TailWind and love that it’s helping me get my content out to a wider audience.
A good rule of thumb is to share on a 70/30 ratio...70% others' content 30% your own. — Melissa Megginson #choppedpodcast Click To Tweet
TailWind looks at your repins when they’re happen, understand how people are reacting to your pins, and they build out a schedule specific for you.
TailWind is working on two new features: an Instagram sharing tool and an app for your iPhone for scheduling pins.
The shelf life of pins is so much longer than the shelf life of posts on Facebook or Twitter. — Melissa Megginson
Our goal at ChoppedCon is to help you be your best. We hope these tips on how to master Pinterest scheduling is helpful to the important work you’re doing every day!
Now, go forth and Be Your Best You!
Featured Content – How to Master Pinterest Scheduling
Here are some of the highlights of my discussion with Melissa, where we discuss:
- Learn about how Melissa started working with TailWind
- Learn more about TailWind and the way it works with your pins
- Marly shares how she uses TailWind to share her content
- We talk about deleting pins. Should you? Or shouldn’t you?
- We talk about stacked pins
- We talk about photos on Pinterest, particularly which ones do well
- We also talk about text overlay on photos
- We talk about the ratio for sharing your own content compared to others
- We talk about the Pinterest smart feed
- We talk about getting your site verified as a business account on Pinterest
- Melissa talks about the things that Pinterest is looking for on your site before it will recommend your pin
- We also talk about group boards versus individual boards
- We talk about the criteria for how to determine whether or not to accept a group board invitation
This episode includes references to some resources you might find interesting. Here they are:
- Learn more about today’s guest, Melissa Megginson and the TailWind app.
- Why not give TailWind a shout-out on Twitter and Instagram to say thanks for the Chopped Podcast interview!
- Related Episode: Check out this episode featuring Nicole Johnson talking about using CoSchedule for Food Bloggers
- Connect with Chopped Academy Online: Instagram | Twitter
- Connect with Marly: Namely Marly | Instagram | Twitter
- Production, music, graphic art & sound design by Shawn Beelman
- Learn about future Chopped Podcast episodes by subscribing to the ChoppedCon newsletter. Just add your email in the subscribe section at the bottom of this page. You’ll be glad you did!
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Thanks so much for listening to today’s podcast. I hope you found it informative and helpful to the work you do every day. Make sure you don’t miss out on any of the Chopped Podcast episodes by heading on over to iTunes to subscribe to the Chopped Podcast. While you’re there, provide a review and rating is a great way to help other podcast listeners find it too! That’s it for today’s podcast. As always, thanks so much for joining in the discussion!