Ep #91: The Art of Promotion with Kathy Hester

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Are you dreaming of a cookbook? Or maybe you’re thinking about creating an e-book on your site. If so, you’ll want to also dream about how you’re going to promote that book. That’s why I invited Kathy Hester on the show to talk about the Art of Promotion for food bloggers. She’s a real outside-of-the-box, creative promotion strategies. Also, if you’re interested in how ideas on writing your book, listen in to Meagan Gilmore talk about Getting a Book Deal or Jocelyn Delk Adams talking about How to Write a Cookbook.

Kathy Hester is the guest on episode 91 of the Chopped Podcast

Today’s guest, Kathy Hester of the site, Healthy Slow Cooking (see link below) and we’re talking about the Art of Promotion. Because if you want to write a book, you want to know how to promote that book. But promotion is promotion, right? So if you create a process for book promotion, you can also use similar processes for an e-course or other products on your site.

It’s the same thing with your blog. You can create amazing content, but unless you promote it correctly, or set up ways that others will want to promote for you, no one will know it’s there. It’s like a tree falling in the woods. If no one’s there to hear it, does it really make a sound?

Our goal at ChoppedCon is to help you be your best. We hope this discussion on the Art of Promotion is helpful to the important work you’re doing every day!

Now, go forth and Be Your Best You!

Here are some of our favorite quotes from today’s episode:

I really like helping people. And that’s the thing that’s consistent across everything that I do Click To Tweet My philosophy on life is that you can’t succeed unless you’re willing to fail Click To Tweet You can lose five dollars to be wrong Click To Tweet People love that you’re not always right. People love that you make mistakes too Click To Tweet For any PR, including ebooks, you have to make it easy for people to do what you want them to do. Click To Tweet

Featured Content – the Art of Promotion

Here are some of the highlights of my discussion with Kathy, where we discuss:

  • Kathy describes how she started her blog
  • Kathy tells me about her first cookbook deal and how she worked to promote it
  • We talk about Kathy’s promotion of her cookbooks
  • Kathy describes how she thinks outside of the box when it comes to promotion
  • We talk about promotion and what it means for bloggers
  • Kathy shares about cookbook promotion
  • Kathy talks about how per promotion campaigns have done so well she is now working with other authors to help them with their promotion campaigns too

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Show Notes

This episode on the art of promotion includes references to some resources you might find interesting. Here they are:

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Posted in Food Blog Resources, Food Blogging, Podcast