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There’s a lot of moving pieces going on for creative entrepreneurs, and sometimes it can be a bit much. It can be even more difficult once you add in the monetization of your blog. That’s why I invited Casey Benedict to join me today on the podcast to talk about Food Blogger Business Strategies. If you’re into the business side of blogging, check out my post on the 3 Revenue Models for Food Bloggers. You may also want to listen to Christine Pittman talk about her super organized approach to preparing blog posts!
Today’s guest, Casey Benedict, of Kitchen-Play and Eat, Write Retreat (see link below), is talking about Food Blogger Business Strategies. Managing the creative side of the work you do is one thing, but learning how to turn that into a thriving business? That’s another story altogether!
One thing I’m learning is that being a creative entrepreneur is a lot about mindset. You have to have the right mindset to deal with making money. We talked about that before (see link below for that episode). Casey talks, also, about the importance of having an entrepreneurial mindset, in other words, learning to be a leader instead of the person who has to do it all.
Sometimes we have to learn to tell other people how we want it done and then delegate and empower them to do it. That’s not always easy, but with a little bit of time, it makes “doing the work” a much more palatable process.
In order to be successful, you have to be willing to focus on food blogger business strategies, to help you take your hard work to the next level. That might mean participating in a master mind session, as Casey describes, or going to conferences, or reaching out and networking with others.
Our goal at ChoppedCon is to help you be your best. We hope this interview with Casey on Food Blogger Business Strategies is helpful to the important work you’re doing every day!
Now, go forth and Be Your Best You!
Here are some of our favorite quotes from today’s episode:
Food bloggers are really connecting with their audience in a great way Share on X Meandering and reacting to the environment around you is so important! #choppedcon Share on X If we can combine the 'What's keeping you stuck?' with 'Here's the plan of attack', magic can happen. #choppedcon Share on X We have the answers already, but a lot of the times they're buried. #choppedcon Share on X What do you have to believe to be the person you need to be to get this done. #choppedcon Share on X The prize is, how can you help other people. #choppedcon Share on X If we're going to be entrepreneurs, we need to switch our mindset to...we're in it to hire other people. #choppedcon Share on X I'm aways excited about the possibility of empowering other people. #choppedcon Share on XFeatured Content – Food Blogger Business Strategies
Here are some of the highlights of my discussion with Casey, where we discuss:
- Why Casey started Kitchen-Play
- How Casey has worked to help bloggers create a sense of professionalism about the work they do
- Casey talks about the Master Mind groups she’s been involved in
- We talk about building an email list
- We talk about fear and how it can hold you back
- We talk about validation when you’re working for yourself
- We talk about the service-oriented nature of blogging
- We talk about the tendency to get our value from the feeling of being busy
- Casey says we should ask, “how is this serving me?”
- Casey shares the difference between a free lancer and an entrepreneur
- Casey also shares about the difference between managers and leaders
- We talk about the importance of delegation and Marly shares about how she’s now working with her husband to do food photography
- Casey shares about the importance of hiring people, even housekeepers, to learn how to delegate and lead
- We talk about the transition from doing everything yourself to learning to delegating
Show Notes
This episode includes references to some resources you might find interesting. Here they are:
- Learn more about today’s guest, Casey Benedict on her site Kitchen-Play.
- Why not give Casey a shout-out on Twitter and Instagram to say thanks for the Chopped Podcast interview!
- Related Episode: Check out this episode featuring Ali Maffucci talking about Creative Business Strategies for Food Bloggers
- Related Episode: Cara and I talk about fear, aka resistance on FriChats
- Casey talks about Tory Johnson on today’s show
- Casey talks about e-Myth as a way to grow your entrepreneurial skills
- Casey’s favorite app and desktop software is Simpleology to help her get through her “to do” list. That link is her affiliate link and will provide you with a discount off the annual subscription.
- Buy your ticket to the 2016 Chopped Conference and hear Jessica Merchant, Ali Ebright, Emma Chapman and more speak!
- Connect with Chopped Academy Online: Instagram | Twitter
- Connect with Marly: Namely Marly | Instagram | Twitter
- Production, music, graphic art & sound design by Shawn Beelman
- Learn about future Chopped Podcast episodes and get some awesome tips on food blogging by subscribing to the ChoppedCon newsletter. Just add your email in the subscribe section at the bottom of this page. You’ll be glad you did!
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Thanks so much for listening to today’s podcast. I hope you found it informative and helpful to the work you do every day. Make sure you don’t miss out on any of the Chopped Podcast episodes by heading on over to iTunes to subscribe to the Chopped Podcast. While you’re there, provide a review and rating is a great way to help other podcast listeners find it too! That’s it for today’s podcast. As always, thanks so much for joining in the discussion!